We would like to share an update on our final covers for our coaster and puzzle calendars. Our mini “market research,” done in-house, provided us with feedback that the coaster and puzzle callouts didn’t stand out enough. We’ve now improved the covers, so they clearly convey what’s inside. The word “Bonus!” leads the bold, knocked-out text that’s highlighted by a broad, colored band across the top. The visual samples cascading from the right of the bar promote the actual coasters and puzzle pieces, and there’s also text that refers to the true sizes of the bonus pieces inside. This is all laid out in a light-hearted, eye-catching design, consistent across each calendar; they’ll look great placed next to one another in a display! Priced at the same $14.99 as the non-bonus versions, they’re a great value-added product.
The puzzles are sure to become best seller. And the coasters—who knows? With their beautiful and fun typographic design—definitely the trend—they could become collectors’ items, among people looking to expand their coaster collections every year!
