December is the time when holiday smashes return to the charts, racking up impressive streaming and sales numbers every year. Many of the same cuts rise to the upper reaches of the Billboard rankings over and over, proving themselves to be among the most successful compositions ever released... but this time around, nobody could beat BTS. In fact, the band is so beloved, they place two giant wins ahead of even the most beloved, time-tested carols. This week, BTS claim the two bestselling songs in the U.S., a rare occurrence for any star, let alone one that performs primarily in a language other than English.

The South Korean pop group has reached the top of the U.S. charts, united millions of fans around the world into a self-styled ARMY, shattered online viewing records and been part of a major IPO. BTS’ music privileges us with an opportunity of growing up with them. We have seen their music, range and lyrics evolve and age with time. Their style of artistry has never been done before and—although there may be attempts—it will never be done again.

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BTS isn’t just the biggest K-pop act on the charts. They’ve become the biggest band in the world. Between releasing multiple albums, breaking every type of record and appearing in these extemporaneous live streams in 2020, BTS ascended to the zenith of pop stardom. And they did it in a year defined by setbacks, one in which the world hit pause, and everyone struggled to maintain their connections.

They’ve matured into smart celebrities: focused and cautious, they’re more ready for the questions and more hesitant to make big statements. In an era marked by so much anguish and cynicism, BTS has stayed true to their message of kindness, connection and self-acceptance. That’s the foundation of their relationship with their fans.

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It has been a tough year, but BTS has continued to grow, cheering up the world with its feel-good messages and upbeat tunes. K-pop superstar boy band BTS has had more than just a Dynamite year – they have become such a global phenomenon that America’s Time magazine named the group its 2020 Entertainer of the Year.

Korean boy band BTS’ Grammy nomination for best pop duo/group performance confirms that the K-pop sensation has become part of the mainstream US pop music market, giving other K-pop groups the signal that they might be able to make it, too. The nomination implies that BTS is now considered a regular part of the US pop music scene, not just a small triumph that will be short-lived.

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